B2B Marketing 2021
What we can learn from China, TikTok and Influencers
The best way for B2B companies to reach their audience is no longer through exhibitions or trade journals - it’s through content marketing on social media. B2B customers are like regular people - they hate advertising but love informative and entertaining content. Content marketing works especially well for complex and more expensive products: it gives marketers more opportunity to educate customers and to build a trusted relationship by demonstrating their expertise.
But in order to communicate effectively online, marketers need to become skilled at a number of different social media disciplines - like becoming a business influencer on LinkedIn, livestreaming, podcasting or even doing TikToks.
In this talk, we will also learn about the big consumer trends happening in Silicon Valley and China (e.g. real time retail, instant delivery and group buying), what they mean for B2C companies and how this changes the way we do B2B marketing.
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about dr. teo pham
Dr. Teo Pham is an expert for digital business trends from Silicon Valley, China and Gen Z.
After being one of the youngest business school professors in Germany, he founded the Delta School, an online business school for digital marketing.
He is also an international keynote speaker, the host of the „Trends“ business podcast and a leading B2B influencer in Germany. He was named a "LinkedIn TopVoice", which is awarded to the most influential contributors on the platform.
Follow him on LinkedIn
keynote speaker
Dr. Teo Pham delivers inspirational talks about the latest digital trends happening around the world. He gives you the big picture about where these trends come from and what they mean for the future of your business. He has been a keynote speaker at large conferences and corporate events in New York, Milan, London, Stockholm and Berlin, his clients include Salesforce, Disney, Vodafone and Accenture.
how to work with us
Get in touch if your company is interested in a keynote. We are happy to support you!
